Digitata’s Intelligent Loyalty Products allow mobile operators to influence their customers behaviour between purchase and usage transactions to drive longer tenure and engagement from customers on the mobile network.
Our Intelligent Loyalty Bundles use key attributes and parameters to achieve specific use cases, objectives and outcomes for the mobile network operator.
Attributes and parameters include
- Previous purchase history
- Business rules (by product)
- Location-based pricing (by cell)
- Intelligent usage rewards (by hour)
- Time-based pricing (by hour)
- Customer profiles (by segment)
- Sales channel at purchase