Enabling access to
information and communication
SUSTAINABLE
PRICE OPTIMISATION
VALUE
TRUSTED BY THESE MOBILE OPERATORS
Maximising Lifetime Value
with Intelligent Products
We are a product company, not a platform company - our platform enables our intelligent products to intelligently transform your marketing and business strategies. We influence customer behavior at the following stages:
Vaitom is our platform that enables intelligent products through these key features
AI and Machine Learning Algorithms
Our Intelligent products use machine learning algorithms to process, determine, validate, and decide on optimal pricing and engagement outcomes.
Segmentation
Subscriber segmentation is performed using multiple customer attributes. Attributes include: Static (e.g. Gender), Calculated (e.g. ARPU) or Algorithmic (e.g. propensity to churn) which are populated through our ETL components and process various sources of data (CDR, EDR, call centre etc.)
Customer Journeys and Campaign Management
This feature of our platform ensures the right offer is displayed to the right customer, at the right time in their customer lifecycle through push, pull, or external channels
Multi-Channel Engagement
Various engagement channels are supported by our platform through external API’s or direct integration, real-time/event triggers can be processed by our platform to ensure contextual engagement. API’s to existing mobile app, website, customer care or other channels are available.
Business Intelligence
Our business intelligence feature ensures complete transparency, real-time measurement and executive dashboards are available to all stakeholders to ensure the return on investment can be reviewed continuously.
Business Advisory
Our seven-step engagement methodology enables our mobile operator partners to launch and manage Digitata’s intelligent products to intelligently transform marketing and business strategies and attain targeted outcomes!
Client Testimonials
MTN Uganda
CMO“Zone helped us to grow revenues in the dead hours (midnight – 6am) from US $300k to US $1,5m per month”
MTN Uganda
COO“In terms of product uptake this is the best performing in the history of any product launch in Uganda and most likely the region…our target was to reach 50 percent of the base within 6 months, but we should reach that target over the weekend, an amazing response to an amazing product.”
Globacom Nigeria
CTO“Digitata really did well in deploying their Dynamic Tariffing™ solution within the Glo Nigeria environment. The Glo environment is a challenging one. It is a complex multi-vendor environment that required interfaces to both performance stats and cell broadcast for each of three different access network suppliers, the processing of CDRs from three different IN charging systems, and the development of a CBC (cell broadcast controller). As CTO, I have overseen many integration projects into this environment, and honestly I could not believe Digitata’s initial project plan of 6 weeks. From my experience, I expected such a project to take a minimum of 6 months. However, Digitata completed the integration successfully, as scheduled, within 6 weeks end to end, which was incredible.”
MTN Ghana
Manager: Business Analytics and Pricing“… the most powerful pricing innovation since the inception of mobile telecommunications, with a capacity to transform the fortunes of operators in very competitive markets, especially in emerging markets. Having managed and experienced it in different markets, I call it the “Universal Soldier” because executed effectively it delivers Subscriber growth, ARPU Stimulation, Subscriber Retention and Loyalty, and is a strong tool for fighting Price Wars.”
Eric Valentine
Acting Chief Executive Officer, TelTelekom Networks Malawi Plc (TNM)“Digitata’s value is felt throughout our organisation. Their innovative products, great consultancy services, and in-depth industry knowledge helps us plan, predict, and pursue our goals in an intelligent, focussed manner year after year.”